May we have your attention?
The new currency of business-to-business marketing is attention.
But what does this mean for you?
We live in an increasingly information rich world. Everyday 4.4 million blogs are published online, and then we have other forms of content such as video, infographics and podcasts...
Your marketing activity has to grab the attention of your target customers yet there’s more content than ever battling to get in front of their eyes and ears.
If you’re going to produce content to promote your business and services (and we know it’s on many to-do lists), then it’s vital that your content leads a high-quality conversation on your chosen subject.
In other words, you should be producing authority content.
It’s content that will rank at the top of search engines for your target keywords.
It’s content that will build your brand profile amongst your target customers.
It’s content that will be syndicated in relevant trade / industry publications.
It’s content that will generate leads and enquiries.
Most importantly, it’s content that will deliver tangible results for your business.
No matter what type of customer you’re creating content for, it must be crafted to meet their wants, needs and desires. Get this right and you’ll not merely grab their attention; you’ll have their engagement. Regardless of the product or service you’re promoting via your content, remember this; you’re talking to another human being. There’s no reason that business-to-business content should be cold or sterile. It’s about ‘content tilt’ as we say here at Kenyons – achieving the right angle that will make the content a success.
Creating content which achieves such results is not easy but our thoughtful and creative approach has helped to drive award-winning content campaigns, helping businesses across the UK to raise awareness of their key messages/products/services and reach their goals.
If we’ve held your attention this far, then we’d love to have a chat to see how we can harness the power of attention for your brand.