‘Tis the season for Christmas creatives, from breweries and Bounties to Covid passports and climate change, the season of festive campaigns is in full swing.
‘Tis the season for Christmas creatives, from breweries and Bounties to Covid passports and climate change, the season of festive campaigns is in full swing.
Most people, when discussing Christmas campaigns, think of the most iconic brands – Coca Cola, John Lewis and Marks and Spencer’s, all of which keep the magic of the festive season alive by pushing expectations through delivery and creativity.
However, this year there are new players in the mix!
This month, we run through the creative ideas that have caught our eye in the run up to Christmas, including bold statements, unloved chocolates and controversy.
A little bit like Marmite, you either love the Bounty or you hate it – and it seems 52% of us aren’t a fan. Who knew!
In a bid to save the least loved chocolate a trip to the tip this Christmas, Mars launched their new campaign – the Bounty Return Scheme. This will allow customers to give back their unwanted Bounty bars and swap them for Maltesers Teasers.
For those who haven’t caught the ad yet, it depicts a lonely Bounty Bar who is unlucky in love and highlights an unlikely love affair between two Christmas outsiders – the Bounty and the classic brussel sprout.
Find out more about the scheme, here.
The Co-op has been the talk of the town when it comes to tackling climate change. The stunt by the supermarket giant saw six of its flagship stores rebranded during the COP26 Climate Conference in Glasgow late last month.
The clever campaign highlighted the retailer’s pledges to save the planet and showcased their new partnership with global movement, Count Us In, to encourage everyone to play their part in the fight against climate change. Since rebranding, the chain has gained significant traction on social media with many praising the stunt and joining the conversation.
Alongside this, the Co-op released a 10-point climate action plan to significantly reduce its carbon footprint and become Net Zero by 2040 – a campaign with depth.
Tesco are prompting some tears this year…
After a difficult 18 months, the supermarket released their ‘This Christmas, Nothing’s Stopping Us’ ad which highlights the importance of family and everyone being together for a normal Christmas this year.
One scene depicts Santa showing his Covid pass at border control to prove he can enter the UK and deliver his presents without the need to be quarantined. However, what was meant to be a humorous scene has since sparked controversy among the British public and has racked up over 3,000 complaints.
What are your thoughts?
Watch Tesco’s ‘This Christmas, Nothing’s Stopping Us’ advert now.
Bad gift givers assemble! If you’re the serial bad gift giver, don’t fret. Camden Town Brewery has you covered.
The brewery has launched its first Christmas ad campaign, ‘giftnosis’ to hypnotise UK’s worst gift givers and persuade them to make a better decision this year by choosing a present with more ‘va-va-voom,’ aka by giving the gift of Camden Hells.
For their first ad, it’s certainly one to catch your eye with their colourful and hypnotic animated design. A brand to watch…
Have we missed something worthy of a mention? Let us know the campaigns that have caught your eye: @WeAreKenyons
