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Thoughtful creativity in action.

Take a card…

The two strands of thoughtfulness and creativity intertwine inextricably in the Design Studio.

Eye-catching graphics aren’t going to do their intended job if the thought behind them doesn’t chime with the client’s brand, target and aspirations.

And the most thoughtful campaign won’t work if the visuals that form its shop window don’t appeal. No one will be buying…

This is true whatever the platform: ‘new’ or ‘old’, print or digital. Make it appealing (to the intended audience) with the correct, thoughtful, message embedded in the concept, and the job is done.

Of course, it’s great to work on a design project which ends up on screens across the world, or on posters in hospitals throughout the UK, but the same thought goes into the smallest creative work. Take our business cards (please!)…

Just a small part of our overall brand presentation, but one that literally gets into the hands of some very important people – our contacts and customers.

So, when we were looking at how we present ourselves, we thought about what we wanted to achieve, and asked the design team to make the business cards reflect those thoughts.

That’s why we now have cards which are a statement of our creativity – an interesting collection of designs which show: that there’s more than one way to tell a story; that an everyday object can have visual appeal; that visual appeal can say something about an organisation.

In other words, thought and creativity make a small and otherwise humdrum object a reflection of our ‘personality’. Which people notice and remember.

Food for thought…