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The City of Liverpool College

Creative and digital marketing

Working with the City of Liverpool College for several years, we’ve got some excellent recruitment campaign results to demonstrate the impact of wide-ranging – but accurately targeted – activity.

Strategy:

  • Development of key messaging and proof points for each strategic growth area of the client
  • Tailored campaign content for deployment across all channels – with GIFs and other graphics for additional content for social and Google channels
  • Messaging created for specific target audiences for maximum relevancy

Some of the mix of recent campaign activity included:
Video and animation assets available deployed on YouTube, Facebook and other social platforms
Digital media advertising to distribute the assets

  • YouTube
  • Facebook
  • Instagram
  • Twitter
  • Outdoor

Design and print of 1,000 12-page booklets and 5,000 20-page schools prospectus, flyers for engagement activity
Out-of-home advertising: high-impact digital screens, radio,
Management of digital activity:

  • Google ads set up and managed, continuously optimised
  • Organic Facebook, Twitter, Snapchat and Instagram – content shared across all College channels
  • Paid-for Facebook, Twitter, Snapchat, Instagram and YouTube ads.
  • Some of the results which flowed from all this activity:
  • Average post reach increased by 33.7% (from 649 to 868 average per post)
  • An 11.56% increase in traffic from social media to the website (March-Sept YoY),
  • There was plenty of added value too – with social media marketing workshops set up for staff, and a college apprentice working within our design team (and contributing to the College campaign).And recruitment targets were met…