Branding, marketing, PR and communications
Branding, design and production
Working on this project, our brief was to conduct a full, in-depth review of the marine market to gain an understanding of the demand and product offer requirements to maximise opportunities. We were appointed to develop a marketing and sales strategy, including all deliverables, to be launched and tested at the Palma Boat Show in Mallorca.
EnerSys is the global leader in stored energy solutions for industrial applications. It manufactures and distributes reserve power and motive power batteries, battery chargers, power equipment, battery accessories and outdoor equipment enclosure solutions to customers worldwide.
Within EnerSys’ specialty division the marine market is a key target. With a range of products already offered, it was realised that there was opportunity for significant expansion.
Research and development:
We carried out this programme within a relatively short timescale, including:
At Palma Boat Show alone engagement activity was up by 48% with over a 10-fold increase in sales orders generated.
The Marine X brand was further rolled out at Genoa Boat Show, La Rochelle Boat Show, Electric Hybrid Marine World and Metstrade shows both in Amsterdam.