PR and communications
Design and animation
A campaign to encourage young men to report online child sexual abuse imagery and promote a hotline for anonymous reporting reached more than 2.5 million people.
We worked with Everton FC (the first Premier League club to support the Internet Watch Foundation initiative) to design and execute a campaign around a match day.
Our work involved developing the creative concepts, focus group testing and refinement of the final creative, as well as producing a range of media including stadium media, posters, flyers, outdoor media and programme content.
We also designed and launching a campaign landing page and provided social media content to campaign partners.
Everton first team players took part in two short films, and we engaged with local, national and broadcast media – as well as directly engaging with fans on match day – to put the focus on a sensitive topic.