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Internet Watch Foundation

Design and animation

A campaign that would encourage young men to report online child sexual abuse imagery and promote a hotline for anonymous reporting reached more than 2.5 million people.

We worked with Everton (the first Premier League club to support the Internet Watch Foundation initiative) to design and execute a campaign around a match day.

Our work involved developing the creative concepts, focus group testing and refinement of the final creative, as well as producing a range of media including stadium media, posters, flyers, outdoor media and programme content.

We also designed and launching a campaign landing page and provided social media content to campaign partners.

Everton first team players took part in two short films, and we engaged with local, national and broadcast media – as well as directly engaging with fans on match day – to put the focus on a sensitive topic.