Lions of Hounslow
We worked with Hounslow Council on a campaign to recruit care workers which would stand out from the pack…
Our proposed route took a strong approach, showcasing a role in care as important and rewarding, with only the tough and caring in the population able to follow this career path.
The key features of the campaign:
- Putting the pride back into care
- Showcasing the strength within carers
- Igniting the drive within people to do something different, to do more
… The mission was on to find the lions of Hounslow. It was time to awaken the pride, to prompt potential carers to answer the calling, and be a care worker in Hounslow.
The full creative marketing campaign was delivered within short timeframes, taking the idea from creative concept to integrated delivery within weeks. Our team provided:
- Creative concepts
- Assets for multiple platforms, from social media to Tube stations
- Video case studies: insights from a range of care workers and individual stories
- Promotional hero video
- Website design
- Animated GIFs
- Copywriting for all assets
A full campaign evaluation will be taking place, but initial stakeholder feedback has been wholly positive. The pride is awakening!
