Marketing and communications
Kenyons works with Liverpool Health Partners to deliver all elements of their marketing and communications function.
During our working relationship with LHP, we have so far delivered:
- a brand review
- refreshed brand
- design and build of new website
- communications strategy
Implementation of communications plans
- digital advertising
- organic social media
- e-newsletter (design, build, copywriting)
- event management
- design of marketing collateral
- production of marketing collateral
- stakeholder engagement
The delivery of the refreshed brand came at a new phase of life for LHP, following a business review and creation of a revised business plan. To tie in with the newly identified aims and objectives and imminent operational changes, LHP was keen to explore a refreshed brand which signalled the start of a new, bolder era. The revised brand looked to convey the strength and quality of the partnership and; drive awareness, encourage investment, communicate successes from across the partnership. This project and ongoing communications strategies must involve relevant stakeholders of LHP, including CEOs of partner organisations, LHP Board members, and staff of partner organisations. The branding project involved a competitor review, ideation, brand strategy and development of creative.
More recently, we have also worked with LHP to devise and launch the sub-brand of LHP SPARK which is a joint research service which brings together the LHP NHS Trusts and Universities’ research support functions to facilitate and deliver high quality, world class health research. We continue to work collaboratively with LHP to deliver all elements of their marketing and communications.