Branding, marketing, PR and communications

Rhino Site Systems is a specialist wing of Rhino Engineering Group, providing clients with the installation and maintenance of high-performance engineered doors. The organisation has built up a first-class reputation across sectors including nuclear, defence and critical national infrastructure.

For the company’s launch, Kenyons was appointed to provide:

- Brand design and development, with supporting collateral

- A new website (design and development in partnership)

- Social media content creation and management

- Web content

- Public relations support.

Previously, installation and maintenance services had been housed within a department at Rhino Doors. Now, as a standalone company, Rhino Site Systems needed to build brand awareness, drive new business, and establish a strong presence within the manufacturing sector. 

Throughout an initial three months of work launching the brand, Kenyons has delivered solid results for Rhino Site Systems: 

  • A strong brand (including logos, letterheads and other assets) linking Rhino Site Systems to its sister companies through the use of common elements 

  • A brand-new website effectively communicating the brand’s proposition to clients 

  • Blog content including keyword research and scoping opportunities for further SEO enhancements  

  • Ad-hoc PR support has resulted in securing regional and national media coverage in both business and engineering industry titles 

  • Lively and engaging social media content on LinkedIn

Rhino Site Systems’ social media activity has resulted in M0M increases in following, page visitors and post impressions (with new profiles created and impressions averaging at over 35,000 per month).