One example of our creative work with TfGM is the creation of Met-Man – an animated 3D superhero whose role in life is to tackle fare evasion on public transport.

We wanted to get over the serious messages around fare evasion without being too heavy-handed, and our animation team worked with colleagues in the US to make sure the 3D effects we achieved were to the highest industry standards, giving real flexibility and appeal to the character.

We’ve also worked with TfGM on ‘going contactless’ on the trams; multiple anti-drink-and-drug driving video productions; designed collateral for stakeholder engagement; produced animations largely focusing around new initiatives and for the promotion of safety messages.