Challenge

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The launch of a new club crest for season 2013/14 was met with revolt, with 24,000 Evertonian fans complaining by petition.

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Solution

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In response, we worked with Everton Football Club to undertake the world's largest consultation exercise with football fans.

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We developed five distinct phases of consultation and creative development and testing. 

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Through this thorough process within a quick turnaround period, we produced new designs for consideration, engaging fans in a selection process to determine the final creative route.

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Results

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Nearly 80% of fans voted for the winning concept, with a continued working relationship with EFC.