As if consumer brands weren’t struggling enough, along comes COVID-19 and its attendant shop closures, furloughs and massively reduced footfall. At the same time, traditional advertising options are becoming less attractive to companies reigning in their ad spend. But there is another option… video game advertising.
Promoting your product within video games may not seem like an obvious advertising channel, but it’s all about the audience. With video games you’ve got an audience which invests a great deal of time staring at their screen (and your advert). The average gamer spends six hours a week on their hobby, with 11% of gamers even admitting that they’ve taken sick days in order to keep playing.
Product placement and advertising within video games offers brands the opportunity to create extremely targeted advertising. For example, when users sign up for online gaming services such as Xbox Live, they provide valuable demographic data – meaning brands can craft engaging adverts that convert.
It’s an increasingly compelling proposition for brands wanting to try new channels away from print, radio and television.
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