The C word – the main update from us is that we are working remotely; we are continuing to work as normal, responding to requests and enquiries and maintaining work outputs from all departments.

How marketing can help your cause…

Going outside is now a bit of an adventure; putting ‘outside clothes’ on is pretty special. We’re all proud if/when we go out and look like respectable humans, as if we haven’t just been discussing eating ‘breakfast ice cream’.

Whilst we’re pretty good at powering through, this unprecedented time is seriously difficult for a lot of businesses. We’re talking about the seriousness from a business – and the marketing and communications stuff – point of view. We’ll leave it to the brilliant and knowledgeable health professionals to discuss the crucial health aspects.

Back to business…

Some businesses are, fortunately, able to continue (almost exactly) as before with the current situation having minimal negative impact. And then there are the many other organisations – big, small, product-based, service-based – who are suffering directly and indirectly in a range of different ways. What are we going to do? No-one knows the answers for this specific situation, but we do know about some of the things that can help a business when the difficult decisions are flying in thick and fast, but the cash is, unfortunately, not.

There hasn’t been a situation like this in modern times. So, it’s understandable that businesses and brands are desperately trying to find the right approach to managing their social media channels. With over 3 billion people currently being encouraged to stay at home, social media usage has surged with a 76% increase in the number of likes on posts (according to a study by Obvious.ly). So, it’s vital that you take right the approach to social media during the Coronavirus pandemic. 

Read on to find out what that approach could look like for your business…