Thoughtfulness in creating words and visuals helps you to tell an effective story…

Richard, our art director, discusses the current design trends and how you can use these to help tell your story with maximum impact.

If you’re looking to harness graphic design as part of your marketing efforts this year, then we hope reading more about these trends will help you when considering how you’re going to effectively elevate customer experiences and perceptions of your business.

Crisis, what crisis?

If Prince Andrew is reading this, can I respectfully suggest your Royal Highness goes straight to Principle 5. It might be helpful.

Otherwise, welcome to the succinct, if metaphor-heavy, Kenyons guide to crisis comms.

Every organisation – no matter how well run, and how many fingers are crossed – can face that pants-on-fire moment when something breaks the calm surface. A disgruntled employee ‘goes to the press’/an internal email questioning a customer’s solvency gets sent to everyone on your email list/a product needs to be recalled – whatever…

And whatever the scale of the issue, the principles of handling the media are the same.

Conversational copy isn’t new. But 2020 is the year in which it will become the definitive copy trend that you need to embrace. Why? It may sound counterintuitive but the rise of new technological factors such as next-gen chatbots, voice-search, and enhanced search algorithms means that in 2020 and beyond, it’s important to make your copy sound human…