Crisis, what crisis?

If Prince Andrew is reading this, can I respectfully suggest your Royal Highness goes straight to Principle 5. It might be helpful.

Otherwise, welcome to the succinct, if metaphor-heavy, Kenyons guide to crisis comms.

Every organisation – no matter how well run, and how many fingers are crossed – can face that pants-on-fire moment when something breaks the calm surface. A disgruntled employee ‘goes to the press’/an internal email questioning a customer’s solvency gets sent to everyone on your email list/a product needs to be recalled – whatever…

And whatever the scale of the issue, the principles of handling the media are the same.

Conversational copy isn’t new. But 2020 is the year in which it will become the definitive copy trend that you need to embrace. Why? It may sound counterintuitive but the rise of new technological factors such as next-gen chatbots, voice-search, and enhanced search algorithms means that in 2020 and beyond, it’s important to make your copy sound human…

Everyone has to eat. Food is the fuel that keeps your body functioning. But did you know that your marketing efforts have to eat too? Well, we say eat, but we mean E-A-T. Following extensive changes to Google’s algorithms in recent years, businesses must be fuelling their brands by regularly publishing content which builds their expertise, authority and trustworthiness (E-A-T) in their chosen industry / discipline. So what exactly is E-A-T content and how do you go about producing it? Read on to find out…