Client:
Liverpool John Lennon Airport
Year
2023
This partnership began after we responded to a tender they sent through to us in 2022, to support them with their return to travel marketing activity in the wake of the COVID-19 pandemic. Our relationship has continued since then, working with them on a retainer basis and delivering the rebrand project as part of this.
The target audience for Liverpool John Lennon Airport is primarily residents in North West England, as well as stakeholders from leading institutions (political and professional) across the North West.
Retain the heritage of the brand, bring the assets of the brand together under a consistent framework, and inject a fresh style with longevity.
The logo is more digital-friendly and the illustration has moved from the left to the right, bringing it to the forefront of the brand.
The refreshing, seamless airport experience is reflected in the extended colour palette and the free-flowing aura is a visual representation of the Faster, Easier, Friendlier experience.
The airport has multiple sub brands and assets; the rebrand encompassed the full infrastructure and introduced a hierarchy within the brand family to maintain consistency.
Positive stakeholder feedback and sentiment across media coverage, and a continued relationship with the airport, providing creative services on a retainer basis.
