Impactful animation: a discussion

There are lots of reasons why animated content often outperforms static content in marketing campaigns…The obvious one, of course, is that people like things that move.Whether you’re scrolling through your feed or stuck in traffic on your morning commute, moving content – be it a social post or a digital billboard – has the ability to capture, and hold, your attention in a way that a simple image or graphic can’t.Business of all shapes and sizes, working across B2B and B2C channels, can take advantage of this.From explaining your product or service in a succinct way, to breaking down complex information and making it accessible to different audiences, animation is one of the most powerful tools in the marketing arsenal.Watch our latest video, featuring senior motion graphic designer, Callum, and senior marketing manager, Clio, to learn more about the power and potential of moving content.