Awareness raising and recruitment marketing campaign

Brownlow Health is a group of four NHS GP practices based in and around Liverpool City Centre.

In the wake of the COVID-19 pandemic, they were looking for a stand-out campaign to attract student sign ups to their city centre practices.

We devised a playful, tongue-in-cheek campaign which we delivered  across OOH and digital platforms, and shared with stakeholders (for  example, local universities and student accommodation sites) to  distribute with their networks. 

The original campaign has since been refreshed for the 2023-2024 season. 

This 2023/24 creative was part of an integrated campaign targeting residents and professionals across Liverpool city centre, with a small-budget (under £1,500) digital marketing campaign:

– achieving an average of 18.05% CTR on Google Search

– reaching 98,000 targeted people