Creative marketing retainer

Starting with invigorating campaigns to drive footfall, we have been working with Liverpool’s iconic shopping centre on a retainer basis since 2017.

During our working relationship with St Johns Shopping Centre, the brand has been developed and refreshed, a growing stakeholder management process has been established, and a range of promotional campaigns have been delivered to positively contribute to the shaping of the brand.

Campaigns have navigated the COVID-19 landscape, battled national footfall trends, sought alternative revenue streams, reengaged community groups, and raised money for charity. All campaign activity ultimately aims to increase and sustain footfall targets, providing a commercial centre with community at its heart. 

St Johns Shopping Centre continually stands out against competitors in achieving targets, winning awards, and maintaining and improving their footfall. Key to this has been their commitment to partnership working – an element of significant importance to Kenyons – as well as their dedication to innovation and customer-first thinking.

Significant stats to date:

  • 5% INCREASE in footfall vs 2019 

  • 25% INCREASE in car park usage vs 2019