Influencer marketing: a discussion

How can influencer engagement help to boost your overall marketing efforts? And why can working with micro- and nano-influencers be especially impactful?

Watch the video below featuring our marketing director, Lorna, and our campaigns manager, Clio, as they discuss the benefits of working with social media influencers. If you’re just here for the highlights, then we’ve rounded up the key takeaways for you beneath the video…

Look for synergy

By working with influencers that align with your brand and its values, successful and authentic partnerships can be built. When influencers are endorsing your business and its offering, you have the opportunity to tap into their audience, reaching new potential customers and, in turn, influencing them.

Make sure that the influencers you select are right for you and what you’re looking to achieve.

Size isn’t everything

You don’t need to work with influencers with hundreds of thousands (or even millions) of followers to achieve impactful and measurable results. In fact, working with micro- or nano-influencers (those with much smaller followings) can be even more beneficial.

It might be great to have an influencer on your campaign who has a global reach, but if you’re trying to engage with people in the North West, it won’t mean much to you…

Value for money

Working with influencers can mean securing a greater return on investment than through other marketing methods – if done correctly.

In the example we use in the video, we reached a large number of people through our influencers’ content, despite having a relatively small budget. Our reach figures probably wouldn’t have been the same had we used out-of-home, PR, print advertising, or other marketing avenues.


We’ll be posting more of these videos over the coming months, but if there’s something specific you’d like to see us discussing, get in touch with