Strategy:

• Development of key messaging and proof points for each strategic growth area of the client


• Tailored campaign content for deployment across all channels – with GIFs and other graphics for additional content for social and Google channels


• Messaging created for specific target audiences for maximum relevancy

Some of the mix of recent campaign activity included:

Video and animation assets available deployed on YouTube, Facebook and other social platforms

Digital media advertising to distribute the assets

• YouTube


• Facebook


• Instagram


• Twitter


• Outdoor

Design and print of 1,000 12-page booklets and 5,000 20-page schools prospectus, flyers for engagement activity

Out-of-home advertising: high-impact digital screens, radio,

Management of digital activity:

• Google ads set up and managed, continuously optimised


• Organic Facebook, Twitter, Snapchat and Instagram – content shared across all College channels


• Paid-for Facebook, Twitter, Snapchat, Instagram and YouTube ads.


• Some of the results which flowed from all this activity:


• Average post reach increased by 33.7% (from 649 to 868 average per post)


• An 11.56% increase in traffic from social media to the website (March-Sept YoY),


• There was plenty of added value too – with social media marketing workshops set up for staff, and a college apprentice working within our design team (and contributing to the College campaign). Alongside this, recruitment targets were met…