PR and communications
Visit Wigan
Bringing people to the place positioned as the pride of the north, we created a campaign to attract day trippers and weekend visitors to the retail, leisure and cultural attractions within Wigan Borough.
Our campaign strategy focused on audiences located within a two-hour travel distance from Wigan, and the campaign brand was devised to highlight the main pull factors with flexibility to showcase specific moments to experience.
An integrated campaign was delivered covering online and offline touchpoints including influencer marketing, out-of-home advertising and digital advertising, guiding audiences through a journey to discover the lesser-known reasons to visit Wigan.
