PR and communications

Strawberry Field, the historic south Liverpool site immortalised in song by The Beatles, is one of the city’s leading tourist attractions. Originally built as private residence in the Victorian era, it was acquired by The Salvation Army in the 1930s and operated as a children’s home between 1936 and 2005.

The site re-opened to the public in 2019, with attractions including the original red gates, an interactive exhibition, the ‘Imagine More’ café, and a garden space for spiritual reflection.

In early 2022, Strawberry Field was organising a new exhibition to feature in its visitor centre – a collection of artworks, produced by artist James Wilkinson, created using the microphone leads John Lennon used to record his iconic song, Imagine.

To promote the exhibition and launch it to the public, Strawberry Field turned to Kenyons.

To help Strawberry Field to raise awareness of the exhibition locally and regionally, Kenyons offered pro-bono support, providing: 

  • Public relations support 

  • Content creation, including videography and photography 

  • Event support 

Strawberry Field wanted to hold an event to launch the exhibition to the public. Kenyons helped to organise an exclusive first showing for press and influencers, designed to generate high-quality coverage for Strawberry Field and word-of-mouth interest in the exhibition.

This was particularly important because each work of art was for sale, with a portion of the proceeds going directly to the Salvation Army.

Kenyons invited a range of influential profiles to the event, from broadcast media and journalists to musicians, artists and influencers, all of whom were able to experience the exhibition in an exclusive sneak peek, hear from the artist himself, and hear from Julia Baird, John Lennon’s sister and the Honorary President of Strawberry Field. 

Over a six-month period, Kenyons delivered: 

  • A press event with over 20 journalists and influencers in attendance 

  • Coverage across local and regional media 

  • A promotional video documenting the process of installing the artwork 

  • Photography from the event, capturing the launch for use in post-event communications