Branch is an online mental wellbeing hub for children and young people in Wirral, from 0 all the way to 18 (and up to 25 with additional needs).

The team at Branch wanted to bring the Branch world to life and produce an animation to explain the key messages of the services available, communicating with the audiences of young people (13+) and trusted adults (parents, carers, GPs, teachers etc.).

We worked in partnership with the Branch project lead to establish the best approach for this project.

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From an initial kick-off meeting, we created a storyboard for review and this was the foundation for building the animatics.

We worked with a sound designer to suitably match the animatics to audio and music.

The animation has helped the Branch team to introduce their service to new audiences, and be shared by stakeholders to improve uptake and understanding.