Open 364 days a year, this ambitious business was started by John Ravenscroft who is now joined by his family in leading the business into its next chapter.
Challenge: to construct a new brand identity to meet the approval of family members, stakeholders and customers.
Solution: a bold new colour palette; smarter, web-friendly fonts; a style to reflect their personality, heritage and future direction - rolled out across their infrastructure... from trucks to templates.
Result: positive family and stakeholder feedback across the board and a continued working relationship between the family businesses.