The friendly approach to a sensitive topic...
Challenge: to raise awareness of the symptoms of bowel cancer
and the need to get checked.
Solution: to create a friendly character, in the form of man's best friend,
to communicate the important campaign message
with a light-hearted approach.
Result: increased awareness in target audiences
- more than 500,000 adults reached, 1,000 engaged through on-street delivery teams, and 286 community venues visited.
