The friendly approach to a sensitive topic...

_{Challenge:‍}

_{To raise awareness of the symptoms of bowel cancer and the need to get checked.}

_Solution:

_{‍To create a friendly character, in the form of man's best friend, to communicate the important campaign message with a light-hearted approach.}

_Result:

_{‍Increased awareness in target audiences - more than 500,000 adults reached, 1,000 engaged through on-street delivery teams, and 286 community venues visited.}