Brownlow Health is a group of four NHS GP practices based in and around Liverpool City Centre, looking to raise awareness with specific audience groups.

_{Challenge:‍}

‍_{Understand students' current challenges with GP registration and how Brownlow Health can encourage local students to register with them to take a proactive approach to their physical and mental health.}

_Solution:

_{‍Lead a research project with key student groups to gain insights and form a relevant creative campaign. This allowed us to tune into the fact that students know they often leave it until the point of need to take action on their health. This applies to their physical and mental health, with a prevalent need for students to speak up about their mental health. The campaign creative was designed to be simple with easy-to-understand messaging to prompt easy-to-follow action.}

_Result:‍

_{This campaign is in its third iteration, having achieved demonstrable digital reach and positive stakeholder feedback in previous campaigns.
Now in its third iteration, the campaign is ongoing and full results will soon be released.}