Challenge: The Department of Health had set a national target
of 75% of frontline staff getting the jab to help protect patients
in their care against harm from flu.

Solution: Working with Liverpool CCG, we injected a bit of humour into a flu jab campaign to deliver both operational success and industry recognition.

Clever copy lines combined with a compelling colour palette and visual treatment meant staff couldn’t miss the message…

Result: Winner of Partnership Engagement Initiative of the Year, in the UK Public Sector Communication Awards; Best Operational Campaign from the Institute of Internal Communications; and Best Healthcare Campaign in the CIPR Pride awards.

75% staff vaccination rate by 31st December: equating to the best performing year for NHS staff flu vaccination uptake in Merseyside ever to date.