MYA had recently gone through a brand refresh process and Talent Match were looking to update their identity and align it to the new MYA brand.

We designed the TM brandmark to create a flexible graphic library that works across all Talent Match’s marketing materials.

The logo uses Alias, a clean and modern variable font, allowing easy weight adjustments between the two words. This creates a solid panoramic look while also enabling a simple stacked variant.

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Talent Match engages with young, sometimes vulnerable, people that need help or support finding a purpose that resonates with them. The palette uses purple and blue which are considered to be calming (purple) and trusted (blue) to build a safe and open aesthetic.