Liverpool John Lennon Airport was fast becoming widely recognised as one of the leading airports in the UK.

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Their brand needed to better reflect the personality, vibrancy and ambition of the faster, easier, friendlier airport.

_Challenge:

_{‍Retain the heritage of the brand, bring the assets of the brand together under a consistent framework, and inject a fresh style with longevity.}

_Solution:

_{‍The logo is more digital-friendly and the illustration has moved from the left to the right, bringing it to the forefront of the brand.}

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_{The refreshing, seamless airport experience is reflected in the extended colour palette and the free-flowing aura is a visual representation of the Faster, Easier, Friendlier experience.}

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_{The airport has multiple sub brands and assets; the rebrand encompassed the full infrastructure and introduced a hierarchy within the brand family to maintain consistency.}

_Result:

_{‍Positive stakeholder feedback and sentiment across media coverage, and a continued relationship with the airport, providing creative services on a retainer basis.}