The Universities Superannuation Scheme is a leading pension scheme serving academic staff across the UK.

_Challenge:

_{‍With offices in Liverpool and London and
a continuously growing team, USS needed to secure brand consistency to maintain brand value.}

_Solution:‍

_{To create an interactive brand guidelines and
a series of supporting assets such as 'cheat sheets'.}

_Result:‍

_{Positive staff feedback and improved engagement with the brand.}