Challenge: TfGM needed a creative solution to communicate
to passengers and reiterate the need to buy tickets
when travelling on the tram network.
With increasing incidents of fare evasion, a solution was needed
which did not alienate their customer base.
Solution: We wanted to get over the serious messages around fare evasion without being too heavy-handed, and our animation team worked with colleagues in the US to make sure the 3D effects we achieved were to the highest industry standards, giving real flexibility and appeal to the character.
Results: Continued work with the TfGM team including ‘going contactless’ on the trams; multiple anti-drink-and-drug driving video productions; collateral designs for stakeholder engagement; animations focusing around new initiatives and for the promotion of safety messages.
