The podcast needed a brand suitable to house their podcast series, aimed at leaders interested in overcoming challenges and improving workplace culture.

The project was inspired by the idiom, "square peg in a round hole".

The expression describes the unusual individualist who does not fit into a niche of their society.

In this case, it’s symbolising how individuals can come together in open conversations - regardless of gender, sexuality, or background - to talk and share information for success in a safe and respectful environment.

Culture Reset is now live and will be released regularly across all popular podcast channels - stay tuned for more.